Sunday, May 17, 2020
Target and Positioning Essay - 5882 Words
Running head: TARGETING AND POSITIONING PAPER iPod Targeting and Positioning d University of Phoenix MKT 463 Targeting and Positioning the iPod There are many factors to consider when marketing a new or existing product. Segmentation, targeting, and positioning are important when identifying the specific target market, examining the role that consumer behavior plays when applying basic marketing concepts, and examining the impact of purchase trends on consumer behavior. Internal and external influences on consumer behavior are all factors that must be considered when applying marketing strategies. Learning and memory theories are also factors considered when applying marketing strategies. In addition, strategies forâ⬠¦show more contentâ⬠¦Yet positioning takes into consideration more than just how a customer feels about a particular product. Areas such as channels of distribution and overall budgeting and cost must also be considered in the strategic plan on how to best deploy any product. Apple has chosen to distribute the iPod in a manner consistent with many of its current p roducts and it is no surprise leading the pack is their Internet sales. However, it has also taken another unique approach to putting this product in the hands of consumers. Apple is currently running a promotion in which it is giving away an iPod Nano to those college students who are purchasing their more expensive Mac PCs. Apple believes that this approach will not only lead to greater brand recognition but also contribute to profits that are collected from those individuals downloading videos, songs, and more via their web links. Purchasing Trends Globalization Globalization is having a major impact on purchasing trends, but iPod has yet to reap the fruits of increasingly lucrative foreign markets. The world is becoming smaller, largely due to advances in technology that facilitate communication on a global basis. The youth in countries like India and China frequent McDonalds and don Leviââ¬â¢s yet they have not accepted the iPod for a number of reasons. Apple will have to pursue an international scope in its marketing efforts. The organization has already taken such action by usingShow MoreRelatedIKEA: Target Market and Positioning Strategy1157 Words à |à 5 PagesIKEA: Target Market and Positioning Strategy When analyzing an organizationââ¬â¢s target market, the first step is to understand the business and what they hope to achieve through their marketing strategies. Targeting and positioning strategies consist of analyzing and identifying segments within a given product-market, choosing which segment or segments to target, and developing and implementing a positioning strategy for each targeted segment (Cravens Piercy, 2009). The companyââ¬â¢s target marketRead MoreToyota Target Market and Positioning Strategy V112495 Words à |à 10 Pages Toyota Target Market and Positioning Strategy Learning Team A Dan Black, Amy Giordando, Lisa Haug, Juana Hunsberger, Aundrika Wheeler MKT575 - Strategic Marketing March 16, 2015 Bernie Cerasaro, Instructor Toyota Target Market and Positioning Strategy Analysis Toyota is the largest global automotive manufacturer and has been successful targeting select markets. For success in the future, they have hired consultants to review its success. The experts will evaluate Toyotaââ¬â¢s target market and marketRead MoreTarget, Positioning, and Marketing Mix at Bmw Essay2450 Words à |à 10 PagesTarget, Positioning, and Marketing Mix at BMW BMW is one of the worldââ¬â¢s largest luxury car companies and it is easy to understand why. Not only does this premium auto brand have a high resale value, but strong brand loyalty and an even bigger profit margin than mass-produced cars (Holloway, 2002). This in turn enables the premium maker to spend more on research and development into the minds of its target market to make better, more advanced cars with a powerful brand image. BMW is a German automobileRead MoreTarget Marketing, Segmentation And Positioning For Our Online Pharmacy Essay4812 Words à |à 20 Pages Target Marketing, Segmentation and Positioning for Our Online Pharmacy Submitted to: Submitted by: Contents Introduction 2 Online Business and Internet Usage Growth in Nigeria 3 Targeting a Market Segment for Value 14 New online pharmacy in Nigeria can target its market to create loyal customer base 15 Positioning a Product for Value 17 Online pharmacy in Nigeria can position itself to create value 18 Conclusion: Creating differential advantage for online business in Nigeria 20Read MoreAppleââ¬â¢S Opportunity, Target Segment, Positioning, Market1197 Words à |à 5 Pages Appleââ¬â¢s Opportunity, Target segment, positioning, Market mix and Recommendations By Ronak Rajput (000404037) Instructor ââ¬â Huge Hudson Company: (Apple) Apple as an association will remain as a picture of riches and status. Besides, apple will soon dispatch their iPhone 8 with another staggering parts and apple has started publicizing of that and numerous people are sitting tight for it curiously. This is the arrangement of apple to know their customers review regarding their futureRead MoreCurrent Brand Positioning and Target Market of Vodacom Essay3486 Words à |à 14 PagesLea Niglio-Parein Paola Gonzalez-Zabala Vodacom Project 1 3/12/14 The purpose of this memorandum is to analyze and explain the current brand positioning and target market of South African company, Vodacom, from previous commercial advertisements. After having analyzed the current target market and brand position we would recommend a new target market and position for Vodacom of South Africanââ¬â¢s age range, 15-55 (58.7 % of total population) and include the following segments within the market:Read MoreMarket Segmentation, Market Positioning, Target Market, And Product Augmentation Essay1496 Words à |à 6 Pagesadequate research and analysis. Difficulties arise when there has not been enough examination of the market segmentation, market positioning, target market, and product augmentation. Each of these analyses are ways to determine how, where, and when to start a company. Opening a hotel is never an easy task, but choosing the right city and creating a marketing plan around the target market is a sure way to have a successful hotel. Denton, Texas is a growing town just outside of Dallas. The University ofRead MoreSegmentation, Target Market Selection and Positioning Practice in Automotive Industry 3407 Words à |à 14 PagesSEGMENTATION, TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full MarketRead MoreInterview With A Company On The Target Market, Product / Service Positioning, Tools, And Process1735 Words à |à 7 Pages 2015 Consumer Behavior Arjun Khosla INDIVIDUAL ASSIGNMENT Interview with a company to understand their target market , product/service positioning , tools and process used in Market Research and Recommendations ââ¬Æ' AGENDA Sr No Topics Page No 1 Introduction to the company 2 2 Market Segment 4 3 Positioning of services to the Target Market 5 4 How to understand the target market 6 5 Challenges faced in Market Research 7 6 Recommendations 8 7 Conclusion 9 8 References 10 IntroductionRead MoreAnalysis Of Elementium Lighter Inc. Marketing Objectives, Target Market, Points Of Difference, And Positioning1705 Words à |à 7 Pages 5.) Market ââ¬â product service focus This section focuses on Elementium Lighter Inc.ââ¬â¢s marketing objectives, target market, points of difference, and positioning. Each of these elements will be touched on and identified. Marketing Objectives: One year marketing objectives - To increase traffic to websites and social media pages. - To increase advertisement in the local area. - To provide consumers with more knowledge and brand name awareness. - To be known as the lighter of choice on University and
Wednesday, May 6, 2020
Describe Atkinson And Shiffrin s Multi Store Model Of Memory
Describe Atkinson and Shiffrinââ¬â¢s multi-store model of memory, with reference to the experimental studies which do and do not support it. Memory is defined as being the mental capacity to encode, store and retrieve information. Atkinson and Shiffrin developed the Multi-store memory model in an attempt to explain this phenomenon (figure 1), (Atkinson and Shiffrin,1968). Throughout this essay, the MSM model shall be discussed, and how the concept is far more complex than initially understood. The original simplistic MSM model suggests that information flows in a well-regulated pathway between stores, and interaction between the stores allows retrieval and storage of information. The model consists of three permanent units, sensory memory, short term memory and long term memory. Processes which connect the systems include attention, rehearsal and retrieval (Figure 1). Rehearsal has two main roles according to Atkinson and Shiffrin. This includes acting as a buffer between SM and LTM by maintaining incoming information within the STM and transferring information from STM to LTM. Although the multi-store memory model can be considered to be outdated and over simplistic it has paved the way for psychologists to identify how memory works. Figure 1: The MSM model as designed by Atkinson and Shiffrin, indicating that memory is made up of three separate unitââ¬â¢s sensory store, short term and long term store. Which are connected via rehearsal and retrieval The first stage of MSMShow MoreRelatedDiscuss the Interaction Between Cognition and Physiology in Terms of Behavior942 Words à |à 4 Pagesâ⬠¢ Introduction: cognition, physiology, relation â⬠¢ Amnesia: retrograde, anterograde â⬠¢ Memory: multi-store, division, *amnesic patients, ways of distinguishing types of memory (KC, spiers maguire and burgess, vargha and khadem) â⬠¢ HM â⬠¢ Clive Wearing â⬠¢ Conclusion: cognition, physiology Cognition, as defined by Neisser, is all the processes by which the brain transforms, reduces, elaborates, stores, retrieves, and uses information. Physiology refers to the structures of the human body andRead MoreMemory Test Outcomes: Differences? Naive and Non-Naive Participants Using Levels of Processing Test1171 Words à |à 5 PagesMemory Test Outcomes: Differences? Naà ¯ve and Non-Naive participants using Levels of Processing Test Abstract 90words Introductions 450 Many researchers have tried to unravel the mystery of memory in the brain. Early popular theorist Atkinson and Shiffrin (1968) proposed that memories are kept in the brain in ââ¬Å"storesâ⬠or rather locations where the information is held. They suggest that new information detected from the environment enters to the sensory memory. If attention is paidRead MoreHuman Memory: a Passive Mechanism or Dynamic System? Essay2709 Words à |à 11 PagesMemory is a capacity that humans rely upon to relate to different events, experiences, conditions, and people. It is a vitally important process and system whereby the brain receives information from (external or internal) stimuli, stores it (encoding), and makes it available on a future occasion (retrieval). It provides continuity to peopleââ¬â¢s experiences across different periods of time. Research is increasingly concluding that the brain works as an integrated whole rather than a series of discreteRead MoreThe Five Approaches to Psychology Essay examples3712 Words à |à 15 Pages1 Name five approaches to psychology There are five approaches to psychology, Cognitive Psychology Cognition is the term used to describe a range of mental activities associated with thinking. Cognitive processes include reasoning, problem solving, paying attention and remembering. Social Psychology Social Psychology studies the way we interpret events that are going on around us and how we interact with one another. Physiological Psychology Physiological Psychology is the study ofRead MoreWorking Memory5992 Words à |à 24 Pagesï » ¿Working Memory ââ" Working memory enables us to keep things in mind for short periods (215 seconds) as we think, e.g. while reading, making a list etc. ââ" It s related to but different to short-term-memory (STM) and long-term-memory (LTM). ââ" Chapter focuses on Baddley s (1986) model of phonological working memory, vocabulary acquisition and computational modelling of working-memory. ââ" The concept of span means how many items from a briefly presented set can be remembered, e.g. word span
The February/March Revolution free essay sample
The February/March Revolution How far would you agree that the February/March revolution that overthrew the Russian monarchy was a ââ¬Å"spontaneous uprisingâ⬠? Answer this question and develop a deep analysis. The second revolution in Russia at the time of World War One, following the first revolt in 1905, took place in February (March for the rest of Europe) of the year 1917. At the time, the conditions of the nation were strained under almost every aspect. The decision of the Tsar Nicholas II to appoint himself as supreme commander of the military forces had lead to a series of serious military defeats, and the number of casualties was extremely high. While Russia was occupied in the fighting, in the attempt to organize its forces, the population was suffering from severe food shortages, and a high inflation and unemployment rate, which had lead to workers demanding better living standards and peasants land redistribution through multiple strikes and demonstrations. Although some were still in support of the war, the public dissent indicated that most demanded the end of the conflict. The February Revolution began officially on February 23 (March 8) when various incidents took place in the same few days. Rioters, in particular numerous women from working class families in occasion of the socialistââ¬â¢s International Womenââ¬â¢s Day, had taken to the streets as a sign of protest for the high bread prices and shortage. They were then joined by thousand of factory workers who had been locked out of the Putilov Iron Works factory for demanding a higher salary and had gone on strike. The combined forces of many other industrial workers and people in the streets of Petrograd, the capital (St. Petersburg), gained momentum as the dissenters marched towards the center. The Tsar ordered the police units and the regiments to disperse the protesting masses, however most of the military garrison mutinied and joined the demonstrators. The troops did kill 40 unarmed people, yet they were unable to suppress the mobs. The ex-military units seized police stations and weapon arsenals, arresting ministers and liberating prisoners. Although the Duma did advise Nicholas II to establish a constitutional monarchy, the Tarââ¬â¢s reply was to order more troops to the streets. On February 27 the revolution reached its climax, meanwhile the State Duma had established a Provisional Committee which would negotiate with the Sovietââ¬â¢s newly formed Executive Committee, and a few days later the Duma nominated a Provisional Government. When even the High Command of the Russian Army suggested that Nicholas II renounce his position, the Tsar was forced to abdicate in favor of his brother the Grand Duke Michael Alexandrovich, who unexpectedly refused- thus marking the collapse of the dynasty of the Romanov on March 2. As the monarchy came to an abrupt end, the Provisional Government was left in power, primarily composed by a coalition of socialists- Social Revolutionaries and Social Democrats (specifically Mensheviks). The question as to whether the February Revolution was a spontaneous uprising or an organized event has often been at the center of debate and controversy. It has been argued that the conspiracy amongst the elite of society did constitute a decisive factor for the outcome, and that these forces acted together to push the Tsar to abdicate in order to prevent the possibility of a real mass revolution from taking place. In such case, the revolution from ââ¬Å"aboveâ⬠would have centrally involved only the Duma members, nobles and generals, taking into less consideration the masses who invaded the streets of St. Petersburg and who enabled the military units to mutiny and abandon their role, attributing to them only a secondary position. However, it was the movement of the people which represented almost a threat for the elite, threw it into panic and forced it to take further steps. Without the presence of the demonstrators, the higher ranks of society had no need to act immediately. Although it is plausible that a revolution was in the same period being elaborated for a later time, and both the plan of the Bolsheviks for a grand demonstration in the occasion of May Day and that of the liberals (such as industrialist, workers and financiers) to perform a coup dââ¬â¢etat which would have enabled the war to continue have been acknowledged, the escalation of the protests and the eruption of the popular revolution took everyone by surprise and most people accepted the events as they unraveled. The February events have indeed often been defined as ââ¬Å"sudden and unexpectedâ⬠or ââ¬Å"spontaneous and anonymousâ⬠. The fact that the thousands of dissenters which marched throughout the capital were civilian citizens- workers, peasants, women and industrialists, and that the number of people continued to grow day after days as more joined the throngs and mobs, may serve as the most evident confirmation that the revolt came from ââ¬Å"belowâ⬠and perhaps even anticipated the plans of other groups. When assuming that the February Revolution was indeed spontaneous as in a revolt born from the proletariat and the masses, the role of the Bolsheviks in the succession of events has also been questioned when considering the definition of spontaneous as unorganized and unstructured. On one hand, the prevalence of Soviet historians argue that the role of the Bolsheviks was vital in leading the revolution through strikes and demonstrations. The presence of ââ¬Å"Bolshevik agitatorsâ⬠during the protests and marches indeed cannot be denied nor discredited, as activists from Russiaââ¬â¢s revolutionary underground did include these amongst others. In addition the Bolsheviks, guided by an anti-war attitude, had intended for the people to be mobilized against the autocratic regime during the demonstrations on May Day- proving that they were involved to a certain point. On the other hand however, the revolution has been said to not have been directed ââ¬Å"by any organized political groupâ⬠and similarly the activists among the demonstrators supposedly were not affiliated to any of these either. The most widely accepted theory states that the people protesting were motivated by economic issues rather than by political concerns, demanding higher wages, more land and better, more decent living standards instead. It must also be said that political awareness in general was extremely strong during that period for what concerns the majority of the population. Other sources claim as well that although the Bolsheviks attempted to be recognized some merit for the revolution, in reality most of the partyââ¬â¢s leadership was absent from Russia and St. Petersburg at the time, due to imprisonment or exile, and those members present did not belong to any of the higher ranks. It must be stated that the role of the Bolsheviks is certain once the government was formed, as they were one of the underground revolutionary parties which successively called upon the population to elect the soviets, and dominated these, creating a duality of power and authority with the Provisional Government. What is therefore certain, with hindsight, is that in any case the February Revolution and the weaknesses of the Provisional Government facilitated the Bolshevikââ¬â¢s successive rise to power during the following October/November Revolution. The question as to whether the February Revolution was a spontaneous uprising or an organized event has often been at the center of debate and controversy. It has been argued that the conspiracy amongst the elite of society did constitute a decisive factor for the outcome, and that these forces acted together to push the Tsar to abdicate in order to prevent the possibility of a real mass revolution from taking place. In such case, the revolution from ââ¬Å"aboveâ⬠would have centrally involved only the Duma members, nobles and generals, taking into less consideration the masses who invaded the streets of St. Petersburg and who enabled the military units to mutiny and abandon their role, attributing to them only a secondary position. However, it was the movement of the people which represented almost a threat for the elite, threw it into panic and forced it to take further steps. Without the presence of the demonstrators, the higher ranks of society had no need to act immediately. Although it is plausible that a revolution was in the same period being elaborated for a later time, and both the plan of the Bolsheviks for a grand demonstration in the occasion of May Day and that of the liberals (such as industrialist, workers and financiers) to perform a coup dââ¬â¢etat which would have enabled the war to continue have been acknowledged, the escalation of the protests and the eruption of the popular revolution took everyone by surprise and most people accepted the events as they unraveled. The February events have indeed often been defined as ââ¬Å"sudden and unexpectedâ⬠or ââ¬Å"spontaneous and anonymousâ⬠. The fact that the thousands of dissenters which marched throughout the capital were civilian citizens- workers, peasants, women and industrialists, and that the number of people continued to grow day after days as more joined the throngs and mobs, may serve as the most evident confirmation that the revolt came from ââ¬Å"belowâ⬠and perhaps even anticipated the plans of other groups. When assuming that the February Revolution was indeed spontaneous as in a revolt born from the proletariat and the masses, the role of the Bolsheviks in the succession of events has also been questioned when considering the definition of spontaneous as unorganized and unstructured. On one hand, the prevalence of Soviet historians argue that the role of the Bolsheviks was vital in leading the revolution through strikes and demonstrations. The presence of ââ¬Å"Bolshevik agitatorsâ⬠during the protests and marches indeed cannot be denied nor discredited, as activists from Russiaââ¬â¢s revolutionary underground did include these amongst others. In addition the Bolsheviks, guided by an anti-war attitude, had intended for the people to be mobilized against the autocratic regime during the demonstrations on May Day- proving that they were involved to a certain point. On the other hand however, the revolution has been said to not have been directed ââ¬Å"by any organized political groupâ⬠and similarly the activists among the demonstrators supposedly were not affiliated to any of these either. The most widely accepted theory states that the people protesting were motivated by economic issues rather than by political concerns, demanding higher wages, more land and better, more decent living standards instead. It must also be said that political awareness in general was extremely strong during that period for what concerns the majority of the population. Other sources claim as well that although the Bolsheviks attempted to be recognized some merit for the revolution, in reality most of the partyââ¬â¢s leadership was absent from Russia and St. Petersburg at the time, due to imprisonment or exile, and those members present did not belong to any of the higher ranks. It must be stated that the role of the Bolsheviks is certain once the government was formed, as they were one of the underground revolutionary parties which successively called upon the population to elect the soviets, and dominated these, creating a duality of power and authority with the Provisional Government. What is therefore certain, with hindsight, is that in any case the February Revolution and the weaknesses of the Provisional Government facilitated the Bolshevikââ¬â¢s successive rise to power during the following October/November Revolution.
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